BOCA RATON, Fla., -- Lynn Public Relations, Inc., a South Florida-based public relations firm, recently received the Public Relations Society of America’s (PRSA) Bronze Anvil Award of Commendation for its national media relations campaign for Skokie, Ill.-based Covenant Retirement Communities (CRC), the nation’s sixth largest nonprofit senior services provider.
PRSA recognizes and honors the very best public relations tactics executed each year. This year’s competition drew a total of 525 entries. Of those, only 82 organizations were selected by the Bronze Anvil judges as Bronze Anvil Award of Commendation winners. Lynn PR was one of three agencies selected “best of the best” in the media relations-consumer services category.
The awarded submission, “The Power of Storytelling in Senior Living” highlighted the results of a yearlong media relations campaign designed to increase visibility of CRC’s brand, services, programming and lifestyle at 12 communities located in Florida, Illinois, Michigan, Minnesota, California, Washington, Colorado and Connecticut; increase website traffic to each community’s website; increase the number of phone inquiries at each community; and establish executive leadership as experts/resources for senior living and age-related issues.
CRC experienced a significant increase in both the amount of traffic to the communities’ websites and in the number of call inquiries to the communities during 2017. Combined, the communities and members of CRC’s leadership team were featured or mentioned in more than 1,500 pieces of print, online, and broadcast news stories.
“What the numbers don’t show is how we support our client’s overall mission to create joy for residents and their families,” said Wendy D’Alessandro, president of Lynn PR. “Every time a story makes a resident smile or creates a memory for families to cherish, that’s something to celebrate; that serves a higher purpose. These moments are why we choose to work in senior living.”
A complete list of winners is available here.
About the Bronze Anvil Award
PRSA is the nation’s largest professional organization serving the communications community. For more than 45 years, the Bronze Anvil Awards have celebrated the “best of the best” in public relations tactics. These tactics — whether a media relations program, website, annual report, podcast, blog or use of social media — are the hardworking parts of any successful public relations program.